Glenn Mercer

“Too often students of the auto industry resort to anecdote and subjective opinion in attempting to explain why some car firms succeed and others fail.  Holweg and Oliver break this pattern by devising an integrated model of firm survival and failure which is comprehensive, logical, and – most importantly – objective. Readers can leverage this framework as they make their own predictions as to which OEMs will sink or swim in the coming years.”

Glenn Mercer
Independent auto industry analyst and former Partner in McKinsey & Company’s Automotive Practice.

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