Professor Daniel Roos

“The automotive industry is undergoing the most impactful changes of the past hundred years; hybrid, electric and fuel cell vehicles provide alternatives to the internal combustion engine, autonomous driving features are commercially available, and connected cars will communicate with one another. This book provides a framework for understanding the dynamics of the automotive industry and what factors cause companies to succeed or fail. It is factual and comprehensive; a must-read for anyone interested in understanding the future dynamics of this complex industry.”

Professor Daniel Roos
Japan Steel Industry Professor of Engineering Systems at MIT and Founding Director of the International Motor Vehicle Program.

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