Professor John Paul MacDuffie

“This insightful book provides double value – first by providing a primer on the structural conditions and firm capabilities necessary for survival in the global auto industry and second by examining case studies of both failure and resilience against that backdrop. Holweg and Oliver’s ‘survival envelope’ framework and ‘resilience index’ benchmark provide predictive power for assessing the future crises that will surely afflict this ‘industry of industries’. For as the authors cogently state, the core question revealed by their analysis is not ‘why are there so many crises at auto firms’ but rather ‘given the conditions under which they operate, why don’t more auto firms fail?’”

Professor John Paul MacDuffie
Director, Program on Vehicle and Mobility Innovation (PVMI)
Mack Institute for Innovation Management
Wharton School, University of Pennsylvania

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