Professor Richard Parry-Jones CBE

“This book is essential reading for followers of the industry, including journalists and investment analysts. Using their decades of deep experience in analysing the business, the authors take an unusually sophisticated approach to their topic. They have crafted a book which avoids the usual temptation to oversimplify the complexities of an industry that is huge in scale, truly global and still growing, and offer powerful new insights to explain and even predict corporate resilience in the sector. A compelling yet very approachable book.”

Professor Richard Parry-Jones CBE
Formerly Chief Technology Officer, Ford Motor Company
Chair, UK Automotive Council 2009 – 2015

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